OK Radio, Let's Get Sirius

I just bought a new car today -- a 2007 Dodge Caliber, by the way, which is a pretty sweet ride for a small car -- and that's inadvertently made me a subscriber in the satellite radio revolution. The car package I purchased included hardware and a one-year subscription to Sirius satellite radio, and that means I can spend the next several months listening to Howard Stern's moronic antics on morning drive.

Actually, Sirius looks to be pretty good stuff -- 200 channels of commercial-free music. I'm addicted to my iPod (and the Caliber, incidentally, also includes an auxilliary audio jack that permits you to plug your Pod right into the sound system of the car -- why'd it take the Mensas in Detroit so long to figure that one out?) so I've long ago given up on the AM and FM bands. I just don't see how over-the-air radio isn't going to be decimated by these new-media developments.

If you're thinking about going into the advertising game, my advice is to stay away from commercial radio. As the audience further fragments and audiences have greater abilities to, in the words of Thomas Friedman in The World is Flat, "insource" their content, I see fewer faithful listeners to those bands.