'Don't You Just Want to Bitch-Slap Him?'

There's apparently an art form to writing the cover lines that "grace" the cover of Cosmopoitan, says editor Kate White. "Orgasms Unlimited" and "Touch Him There!" are the teases on the cover in the current month.

"'We must spend at least 10 hours a month doing them, and the most awful of them break us up, lines like, 'Don't you want to just bitch-slap him?''" White says at Forbes.com. "Those magazine cover lines -- cunning, funny, surreal -- may be absurd. But there's a craft to writing them, and they do sell magazines."

There's certainly no arguing with results: Cosmo now claims to be the largest-selling women's magazine in the world, with 2 million newsstand sales alone each issue. And White herself is about to come out with a heavily promoted book titled (get this): How to Set His Thighs on Fire: 86 Lessons on Love, Life and (Especially) Sex.